BLU Smart Toothbrush is an innovative oral care brand that utilizes connected technology to track brushing and flossing habits through a user-friendly app that is both intuitive and easy to use. We are seeking a dedicated brand manager to oversee day-to-day support as well as:

Develop and implement comprehensive digital brand strategies to enhance online presence and brand equity.
Oversee the creation, curation, and management of digital content across multiple platforms, ensuring brand consistency and quality.
Collaborate with cross-functional teams, including marketing, creative, and product, to align digital initiatives with overall brand objectives.
Analyze digital campaign performance using analytics tools, providing actionable insights and recommendations for optimization.
Manage and grow the brand’s social media presence, engaging with audiences and fostering community growth.
Monitor digital trends, competitor activities, and emerging technologies to keep the brand at the forefront of innovation.
Coordinate with external agencies and partners to execute digital marketing campaigns and initiatives.
Develop and manage digital budgets, ensuring efficient allocation of resources and maximum ROI.
Lead brand storytelling initiatives to create compelling narratives that resonate with target audiences.
Ensure all digital brand activities comply with legal, ethical, and regulatory standards.

Bayshore

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